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We are official partner of OSROES Brand Consultants in IRAN.
Brand Analysis
What is the current performance of your brand and what positions do your competitors have?
Brand analysis is the process of developing, designing brand strategies, reviews, metrics and estimates. The term implies a systematic and disciplined analysis approach.

Brand Strategy
What does your brand stand for and what personality or character does it have?
An effective branding strategy provides a central, unifying idea to which are aligned all behaviours, actions, and communications.
"Brand Strategy" is a plan that includes specific, long-term goals that can be achieved with the development of a successful brand.
Brand Communication
How many touchpoints does your brand have and how do communications with the outside world align with your brand strategy?
Brand Communication informs, convinces, enlightens, teaches, reminds and enriches the knowledge of one's own brand, strengths, values, fundamentals and the range of products and services.
This defines the tactics that a brand has chosen to influence its customers through the brand.

SUMMARY
NAMING & COPYWRITING
Naming, renaming and slogan
(How you look and perform?)
RESEARCH & ANALYSIS
Brand research and analysis.
(Where are you today?)
IDENTITY
Brand identity and definition
(How you look and what want you telling?)
STRATEGY
Brand strategy
(Where do you want to be tomorrow?)
CD, CORPORATE DESIGN
Corporate design
(How do you differentiate yourself from the competition?)
BRAND BOOK
Brand book
(You don't have brand, if you don't have brand book!)
ARCHITECTURE
Brand architecture
(How you organized and categorized your brands, products or services?)
BRAND VALUE
Brand development and management
(How to Make Your Customers Fall in Love with Your Brand?)
BRAND CAMPAIGN
Brand campaign definition and launch
(Present your Brand to the fullest)
DEVELOPMENT & MANAGEMENT
Brand development and management
(How will you maximise your investment?)
We
Make it
Easier!

BRAND BOOK
A name or logo is not your brand, but a nice name and corporate design are base and good start up of your branding, and good branding (Identity and Strategy) in the event of good business....
A brand is a "Name, color, corporate design, symbol, typeface and any other feature that identifies one seller's good or service as distinct from those of others."

In other words, it's a strict set of criteria that sets one company apart from any other.
However, a good name, a beautiful logo and corporate design, a clear and practical architecture, strategy and a genuine definition of a brand's mission - all these elements work to form the overall identity of an organization and clarify the perceived image for a business, service or a product.

MTM CONSULTANTS BRAND BOOK (Brand style guide) is an amazing solution for creating or polishing a brand identity. A company's brand identity is often more important than the products it sells. It's a highly planned and perfected aspect of the business.

Our brand book thoroughly cover all areas of branding, including naming and copywriting, logo and corporate design, brand identity and strategy, for your business.

One book, and that is all you need to optimize your branding!
WHY BRANDING?
Why Is Branding Important For Your Business?
Branding, by definition, is a marketing practice in which a company creates a name, symbol, color or design that is easily identifiable as belonging to the company. This helps to identify a firm, product or service, and distinguish it from other products and services.

Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.
It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.

Branding Increases Business Value
Branding is important when trying to generate future business, and a strongly established brand can increase a business' value by giving the company more leverage in the industry. This makes it a more appealing investment opportunity because of its firmly established place in the marketplace.

Branding Generates New Customers
A good brand will have no trouble drumming up referral business. Strong branding generally means there is a positive impression of the company amongst consumers, and they are likely to do business with you because of the familiarity and assumed dependability of using a name they can trust. Once a brand has been well-established, word of mouth will be the company's best and most effective advertising technique.

Branding Improves Employee Pride And Satisfaction
When an employee works for a strongly branded company and truly stands behind the brand, they will be more satisfied with their job and have a higher degree of pride in the work that they do. Working for a brand that is reputable and help in high regard amongst the public makes working for that company more enjoyable and fulfilling. Having a branded office, which can often help employees feel more satisfied and have a sense of belonging to the company, can be achieved through using promotional merchandise for your desktop.

Branding Creates Trust Within The Marketplace
A professional appearance and well-strategised branding will help the company build trust with consumers, potential clients and customers. People are more likely to do business with a company that has a polished and professional portrayal. Being properly branded gives the impression of being industry experts and makes the public feel as though they can trust your company, the products and services it offers and the way it handles its business.

Branding Supports Advertising
Advertising is another component to branding, and advertising strategies will directly reflect the brand and its desired portrayal. Advertising techniques such as the use of promotional products from trusted companies such as Outstanding Branding make it easy to create a cohesive and appealing advertising strategy that plays well into your branding goals.©Brandingmag
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MTM Consultants
  • MTM CONSULTANTS
    Unit 1, No.23, 1th Narejestan Str,
    Passdaran Ave, Tehran, Iran
  • E-Mail: hi@mtm-consultants.com
    Tel: +98 (21) 26116387
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