A name or logo is not your brand, but a nice name and corporate design are base and good start up of your branding, and good branding (Identity and Strategy) in the event of good business....
A brand is a "Name, color, corporate design, symbol, typeface and any other feature that identifies one seller's good or service as distinct from those of others."
In other words, it's a strict set of criteria that sets one company apart from any other.
However, a good name, a beautiful logo and corporate design, a clear and practical architecture, strategy and a genuine definition of a brand's mission - all these elements work to form the overall identity of an organization and clarify the perceived image for a business, service or a product.
MTM CONSULTANTS BRAND BOOK
(Brand style guide) is an amazing solution for creating or polishing a brand identity. A company's brand identity is often more important than the products it sells. It's a highly planned and perfected aspect of the business.
Our brand book thoroughly cover all areas of branding, including naming and copywriting, logo and corporate design, brand identity and strategy, for your business.
One book, and that is all you need to optimize your branding!